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Introducing YaccoMaricard

Although Brenda Muir is based in Glasgow, we are lucky enough to stock incredible fashion from all over the world. This month, we’re taking a closer look at YaccoMaricard, a women’s brand based in Tokyo. With a feel all of their own, they produce shirts, dresses, and much more, using their signature handworked pintuck.

Take a look at their unique looks here, and read on to learn more about this exciting fashion house.

Maricard’s Fashion-Forward Trifecta

The year is 1977, and we’re in the world-famous Harajuku district of Japan.

Three friends – fashion graduate Mariko Watanabe, photographer Ricardo Watanabe, and a graduate of Bunka Fashion College, Yacco Hayata – join forces with one shared mission: to create clothing crafted to last in a world that can often feel too fast.

Born in Harajuku

Like New York’s Manhattan, London’s Piccadilly Circus, or even Edinburgh’s Royal Mile, the world’s most famous cities will, for better or worse, be defined in the minds of visitors by one area in particular. In Tokyo, the Harajuku district certainly has a convincing claim for being that area. 

Image of a crowd in Harajuku, Japan

Brimming with colour, movement, and unfettered self-expression, it’s an area that is likely to inspire and intimidate in equal measure and is a haven for those looking to experience cutting-edge fashion or even showcase their own.

Considering this, one might expect YaccoMaricard’s design choices to be equally brash and overstimulating, but this could not be further from the truth.

What Made YaccoMaricard Stand out in Tokyo?

It’s far from subtle, but not what you’d describe as extroverted either.

Maricard’s use of organic colours and contrast of flowing and taught lines exudes a quiet, knowing confidence in every thread. With the gentle regality afforded by their signature pintucks, you’ll find a fascinating duality of presence and poise across their ever-evolving collection.

Yacco Maricard Lawn/Voile and Denim Applique Shirt in Geranium

Looking at their design choices, it should come as no surprise that Maricard intended to escape the trappings and expectations of Japanese fashion culture at the time.

With their unconventional use of shape and a commitment to high-quality natural fabrics, the brand has created something unique among its peers over multiple decades, and has been rewarded with international admiration far beyond its humble Harajuku beginnings.

The Brand Today

The label may have grown beyond Japan, but the contemporary silhouettes and details that reflect their modern Japanese aesthetic remain. Each and every piece begins its life in Maricard’s Tokyo design department, before being brought to life in their privately owned garment facility, which sees an equally stringent commitment to the welfare of its workers.

Having defined and redefined their signature aesthetic to worldwide acclaim over the years, you’ll still be able to recognise YaccoMaricard’s commitment to timeless quality and precision in every piece of clothing.

At Brenda Muir, we’re thrilled to offer several incredible options from their collection.

See them for yourself here, or pop in-store to see how they can work for you.

Marisa Davis

Marisa Davis

Marisa Davis, the owner of Brenda Muir, immerses herself in the world of fashion. She can often be found travelling the world, driven by a relentless passion to bring the ladies of Glasgow unique and quirky new designs.

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Shopping at Brenda Muir has been my pleasure for over 10 years! You can find an eclectic, quality range of clothing not found on the high street. It caters for all occasions - from elegant weddings to smart casual- with a little added funkiness, if you desire.
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There is always a friendly welcome from Marisa and her girls, who provide a personalised customer experience and encourage you to try new styles and ways in which they can be worn. You can be confident that you choose and purchase items that suit you - and of course, every outfit can be enhanced by the extensive range of accessories that are available.
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Marisa and her team offer superb fashion and service to customers in this West End treasure. The range of designers and styles each season ensures that there is always something suitable to update your wardrobe.
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157 Hyndland Road,
Glasgow, G12 9JA

Tel: 0141 334 5985
Email: shop@brendamuirladieswear.com

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